Search engines often change their algorithms (the programs that rank the results) to improve user experience. How this ranking is done differs across search engines. When a user enters a query into a search engine, a search engine results page (SERP) is returned, ranking the found pages in order of their relevance. Although the market is dominated by a few, there are many search engines that people can use. Search engines allow users to search the internet for content using keywords. Understanding how search engines work can help your business use SEO to reach potential customers.
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